Become a partner to the Keep California Moving public education campaign.Become a Partner
Due to newer transportation technologies, including increased mileage per gallon (MPG) and hybrid and electric vehicles, there has been a reduction in the total gallons of gas purchased in California. As a result, transportation funding collected from the gas tax dropped and spurred California Senate Bill 1 (SB 1), The Road Repair and Accountability Act of 2017. signed into law on April 28, 2017. This legislative package provides alternative funding in the amount of $54 billion over ten years to fix roads, freeways, and bridges in communities across California and puts more dollars toward transit and safety.
A plan to repeal SB 1 has officially qualified for the November ballot as Proposition 6. If it passes, thousands of critical projects to improve the safety and efficiency of California’s multi-modal transportation system will have to be canceled or delayed, as there is no alternative funding source. That will impact the most heavily traveled state highways down to rural roads that serve as vital routes for economic, farm-to-market, and tourist activity.
The California Transportation Investment Public Education Campaign has been proposed to educate California voters on the importance of supporting transportation funding with their vote. Going beyond traditional marketing platforms, this campaign will use the power of social media and online platforms to help Californians better understand how this issue will impact their lives on a personal level. Funding for this Public Education Campaign will come from the partners, who will be significantly affected should this critical transportation funding be lost.Download Packet